Case studies and fundraising materials to help you reach your goals
The City of Indianapolis committed $19.6 million to a project targeting one of its major east/west arteries, 38th Street, originally dubbed Maple Road. Once a residential corridor, later also a site for small commercial districts that served burgeoning northern suburbs, 38th Street evolved into a conduit across the city rather than a destination in itself. … More…
Founded in 1863 as a not-for-profit institution, the third-largest non-governmental cemetery in the United States occupies 555 acres in the heart of Indianapolis, Indiana. Crown Hill Cemetery relies on its not-for-profit Heritage Foundation to fund the preservation and restoration of the historic treasures on its grounds. The Heritage Foundation calls on B Plus C Communications … More…
In a neighborhood facing economic and social challenges, a local church took the initiative to create a real link between community needs and economic solutions. Christ Missionary Baptist Church bought a nearby strip mall and transformed it into a source of vital neighborhood services, jobs, and business development. A laundromat enabled local residents to avoid … More…
The Alliance of the American Dental Association is a national organization of dental spouses who support their life partners’ profession with community-education and legislative initiatives. AADA launched an outreach program called Senior Smiles, targeting the dental health of older adults. B Plus C Communications created the campaign logo, along with a brochure designed to fit … More…
This product photograph accompanied an article in the quarterly magazine published by the Indiana Dental Association. The original image cropped off part of the top and one end of the sealed package, which set at an odd angle against a gradient background. B Plus C Communications removed all four components of the image from the … More…
The Indiana Dental Association’s Annual Session brings together practitioners from around the state for continuing education and social events. When the Association used a thematic tag line (“Beyond Tomorrow, Beyond Ourselves”) to tie together one year’s activities, B Plus C Communications created a signature image for use on printed pieces that signed up exhibitors, registered … More…
This animal shelter planned a large annual spay/neuter and microchipping event to help control pet overpopulation and reunite lost pets with their guardians. Campaign messages included the bleak statistics surrounding these animal-welfare challenges. Out-of-home messaging used bus tail boards (miniature billboards that appear on the backs of urban transit vehicles). Because these boards offer high … More…
The Indiana Dental Association represents the professional and personal well being of approximately 80% of the state’s dentists. Its Annual Session combines continuing education with social interaction. Among the suite of marketing collateral that publicizes Annual Session, the Exhibitor Prospectus addresses the needs and interests of companies that secure booth space to promote their products … More…
Nearly a decade after the events of September 11, 2001, the Port Authority of New York and New Jersey began accepting petitions from communities that wanted to develop local 9/11 memorials. Petitioners whose plans gained acceptance received Ground Zero artifacts to incorporate into their sites of remembrance. Indianapolis firefighter and paramedic Greg Hess, who had … More…
The emerald ash borer first reached the United States in the 1990s, stowing away in wooden shipping crates bound for Michigan from China. In the emerald ash borer’s native habitat, many trees display natural immunity to it. Not so in the U.S., where thousands fall prey to the insect’s devastating effects every year. At historic … More…