Madam C. J. Walker became America’s first self-made female millionaire. This dynamic entrepreneur built a cosmetics empire on a hair-care product that she created to treat her own hair loss. She built her company in Indianapolis, Indiana, along with an architectural gem of a facility that combined a theatre with spaces devoted to community use. This building became the Madame Walker Theatre Center.
The neighborhood around the Center went through phases of economic downturn. An extensive renovation in the 1980s brought the Center back to the sparkling beauty of its early years. As time passed, however, the Center once again required a major round of upgrades and repairs.
B Plus C Communications created a case study that told the story of the Center, its heritage, and its needs.
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