The Indianapolis Senior Center served residents aged 50 and older with an extensive menu of services focused on independent living, good health and well being, intellectual and cultural enrichment, and travel and tourism. Its quest for a better alternative to its long-standing facility ended with the determination that buying and renovating its current facility offered a more-appropriate solution than others it had investigated.
To undertake this project, the Indianapolis Senior Center targeted a $2,390,100 capital campaign objective, out of which no funds would come from government sources.
B Plus C Communications developed and produced the study for this campaign, using the stories of individual members to help present the case for support.
View or download the publication here.